Work Experience

Co-Founder

FTR HOSPITALITY GROUP JULY 2024 - PRESENT

With over 20 years of combined experience in food & beverage operations, our co-founders have played a key role in shaping the culinary landscape for some of the world’s most iconic live events including Coachella, Stagecoach, EDC, Camp Flog Gnaw and many more. Their expertise lies in not only scaling F&B programs for high-volume festivals but also in curating unique, one-of-a-kind dining pop ups that elevate the patron experience.

We stay ahead of industry trends and blend strategic insight with creative execution. This has resulted in consistent financial growth for clients and partners alike. Our collaborations with high-profile chefs have created some of the most unforgettable pop-up concepts, menus and dining experiences that seamlessly blend food, culture, and entertainment. From backstage to the main stage, our work transforms F&B into a cornerstone of the live event experience.

Since launching in July of 2024 our client list has been fast-growing. We’ve partnered with some of the industry’s leading event producers. Our commitment to delivering top-notch operations and innovative experiences has gained the trust and loyalty of clients who hold the same standard within the industry.

Client List

FIFA / On Location: Consulting for F&B stadium operations

Southern Smoke Decanted: Operations

Southern Smoke Festival: Operations

Diplo’s Run Club: Operations

Mascot Sports: Consulting

Wasserman Music: Consulting

ChainFEST NYC & LA: Operations

Director of Food & Beverage

Goldenvoice Jan 2014 - Feb 2024

Conceptualized, planned and executed all food & beverage initiatives under the festivals department. Festival experience includes: Coachella Valley Music & Arts Festival, Stagecoach: California's Country Music Festival, Desert Trip, Camp Flog Gnaw, Just Like Heaven, Cruel World Fest and more.

Collaborated with high profile chefs to create unique culinary experiences within the festival space.

Managed event budgets and concessionaire RFP’s, negotiated vendor contracts, coordinated permitting, event insurance, rentals, etc.

Led a team of 5-20. Directed and coordinate roles for each event ensuring seamless operations. Created efficient communication channels, streamlined workflows, and fostered a collaborative environment.

Drove significant growth in food & beverage sales through strategic initiatives and effective execution. Collaborated with vendors to optimize offerings and enhanced customer engagement. The result increased revenue and maximized profit margins year over year.

Expanded and diversified the food & beverage program demonstrating creative vision and culinary innovation. Developed partnerships with a wide range of restaurants, bars, and food vendors. This initiative not only enhanced the overall festival experience but also contributed to increased patron satisfaction.

Festival Director

Eat Drink Vegan / Vegan Beer & Food Festival Jan 2014 - May 2018

Developed and executed event vision and strategy.

Worked with production and mapping team to designed site layouts.

Oversaw budget planning, revenue streams, and expenses management. Negotiated contracts.

Worked with marketing team on promotional campaigns, including social media, PR, and advertising.

Cultivated and maintained key relationships to leverage an extensive network for strategic partnerships and specialized vendor sourcing.

Marketing Director

The Roxy Theatre Jan 2010 - Dec 2013

Managed and lead day-to-day marketing operations and workflow.

Worked with and delegated tasks to creative, digital, and marketing team members. Created and maintained marketing planning calendar.

Wrote, edited and created content for web, press releases, email, social media, etc.

Collaborated with Talent Buyers to create and implement comprehensive show marketing strategies.

Organized strategy, planning and reporting for all digital and social media (Twitter, Instagram and Facebook) to increase followers and engagement via paid and owned channels

Box Office Supervisor

The Roxy Theatre Mar 2008 - Jan 2010

Developed and implemented strategic plans to streamline box office operations, resulting in increased ticket sales.

Oversaw ticketing software implementation and provided staff training to ensure efficient and accurate transactions.

Collaborated with marketing teams to create promotional campaigns, contributing to higher attendance at events.

Supervised a team of box office staff, providing training and guidance to ensure efficient and customer-friendly service.

Implemented new ticketing technologies and solutions to enhance the ticket purchasing experience.

Press