Creating memorable experiences is my passion. I have a proven track record in successfully planning and executing diverse events. I’ve spent the last 10 years running the food & beverage department at Goldenvoice. Over the years I’ve built relationships with high-profile chefs and bar groups, including Phillip Frankland Lee, Marcel Vigneron, Guy Fieri, Curtis Stone, Tyler Florence, Ray Garcia, Evan Funke, Jon & Vinny, Houston Hospitality, PDT, Attaboy, 213 Hospitality, Walter Manzke, Gaggan Aanad, Antonia Lofaso, Nyesha Arrington, and many others.
During my time at Goldevoice, I helped transform the food & beverage program for Coachella Valley Music & Arts Festival and eventually all music festivals in their portfolio. My team and I shaped the program, moving from hot dog and lemonade stands to sit-down, farm-to-table dinners, hidden omakase experiences, and themed container bars that transport patrons away from the festival atmosphere.
My ability to navigate the world of event planning, coupled with my established network of renowned chefs and bar groups lends itself as a valuable asset. I am dedicated to ensuring each event is an unforgettable experience, making me a strong and impactful addition to any team or project.
References available upon request
Portfolio
Work Experience
Director of Food & Beverage
Goldenvoice Jan 2014 - Feb 2024
Conceptualized, planned and executed all food & beverage initiatives under the festivals department. Festival experience includes: Coachella Valley Music & Arts Festival, Stagecoach: California's Country Music Festival, Desert Trip, Camp Flog Gnaw, Just Like Heaven, Cruel World Fest and more.
Collaborated with high profile chefs to create unique culinary experiences within the festival space.
Managed event budgets and concessionaire RFP’s, negotiated vendor contracts, coordinated permitting, event insurance, rentals, etc.
Led a team of 5-20. Directed and coordinate roles for each event ensuring seamless operations. Created efficient communication channels, streamlined workflows, and fostered a collaborative environment.
Drove significant growth in food & beverage sales through strategic initiatives and effective execution. Collaborated with vendors to optimize offerings and enhanced customer engagement. The result increased revenue and maximized profit margins year over year.
Expanded and diversified the food & beverage program demonstrating creative vision and culinary innovation. Developed partnerships with a wide range of restaurants, bars, and food vendors. This initiative not only enhanced the overall festival experience but also contributed to increased patron satisfaction.
Marketing Director
The Roxy Theatre Jan 2010 - Dec 2013
Managed and lead day-to-day marketing operations and workflow.
Worked with and delegated tasks to creative, digital, and marketing team members. Created and maintained marketing planning calendar.
Wrote, edited and created content for web, press releases, email, social media, etc.
Collaborated with Talent Buyers to create and implement comprehensive show marketing strategies.
Organized strategy, planning and reporting for all digital and social media (Twitter, Instagram and Facebook) to increase followers and engagement via paid and owned channels
Box Office Supervisor
The Roxy Theatre Mar 2008 - Jan 2010
Developed and implemented strategic plans to streamline box office operations, resulting in increased ticket sales.
Oversaw ticketing software implementation and provided staff training to ensure efficient and accurate transactions.
Collaborated with marketing teams to create promotional campaigns, contributing to higher attendance at events.
Supervised a team of box office staff, providing training and guidance to ensure efficient and customer-friendly service.
Implemented new ticketing technologies and solutions to enhance the ticket purchasing experience.